Reverse ETL
Reverse ETL (Extract, Transform, Load) extracts data from a data warehouse using a query you provide and syncs the data to your third party destinations.
Use Reverse ETL when you want to:
- Enable your marketing teams: Sync audiences and other data built in the warehouse to Braze, Hubspot, or Salesforce Marketing Cloud for personalized marketing campaigns.
- Enrich your customer profiles: Sync enriched data to Mixpanel for a more complete view of the customer, or enrich Segment Unify with data from your warehouse.
- Activate data in Twilio Engage: Send data in the warehouse back into Segment as events that can be activated in all supported destinations, including Twilio Engage destinations.
- Strengthen your conversion events: Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, or Snapchat.
- Empower business teams: Connect Google Sheets to a view in the warehouse to create up-to-date reports for other business teams.
Reverse ETL supports event and object data
Event and object data includes customer profile data, subscriptions, product tables, shopping cart tables, and more.
Get started with Reverse ETL
Learn more
Learn more about the system that powers Reverse ETL, supported destinations, and frequently asked questions.
More Reverse ETL resources
This page was last modified: 02 Aug 2024
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