Reverse ETL System
View reference information about how Segment detects data changes in your warehouse and the rate and usage limits associated with Reverse ETL.
Record diffing
Reverse ETL computes the incremental changes to your data directly within your data warehouse. The Unique Identifier column is used to detect the data changes, such as new, updated, and deleted records.
Delete Records Payload
The only value passed for deleted records is its unique ID which can be accessed as __segment_id.
For Segment to compute the data changes within your warehouse, Segment needs to have both read and write permissions to the warehouse schema table. At a high level, the extract process requires read permissions for the query being executed. Segment keeps track of changes to the query results through tables that Segment manages in a dedicated schema (for example, _segment_reverse_etl), which requires some write permissions.
There may be cost implications to having Segment query your warehouse tables.
Limits
To provide consistent performance and reliability at scale, Segment enforces default use and rate limits for Reverse ETL.
Usage limits
Reverse ETL usage limits are measured based on the number of records processed to each destination – this includes both successful and failed records. For example, if you processed 50K records to Braze and 50K records to Mixpanel, then your total Reverse ETL usage is 100K records.
Processed records represents the number of records Segment attempts to send to each destination. Keep in mind that not all processed records are successfully delivered, for example, such as when the destination experiences an issue.
Your plan determines how many Reverse ETL records you can process in one monthly billing cycle. When your limit is reached before the end of your billing period, your syncs will pause and then resume on your next billing cycle. To see how many records you’ve processed using Reverse ETL, navigate to Settings > Usage & billing and select the Reverse ETL tab.
| Plan | Number of Reverse ETL records you can process to destinations per month | How to increase your number of Reverse ETL records |
|---|---|---|
| Free | 500K | Upgrade to the Teams plan in the Segment app by navigating to Settings > Usage & billing. |
| Teams | 1 million | Contact your sales representative to upgrade your plan to Business. |
| Business | 50 x the number of MTUs or .25 x the number of monthly API calls |
Contact your sales rep to upgrade your plan. |
If you have a non-standard or high volume usage plan, you may have unique Reverse ETL limits or custom pricing. To see your Reverse ETL limits in the Segment app, select Settings > Usage & Billing.
Configuration limits
| Name | Details | Limit |
|---|---|---|
| Model query length | The maximum length for the model SQL query. | 131,072 characters |
| Model identifier column name length | The maximum length for the ID column name. | 191 characters |
| Model timestamp column name length | The maximum length for the timestamp column name. | 191 characters |
| Sync frequency | The shortest possible duration Segment allows between syncs. | 15 minutes |
Extract limits
The extract phase is the time spent connecting to your database, executing the model query, updating internal state tables and staging the extracted records for loading.
| Name | Details | Limit |
|---|---|---|
| Record count | The maximum number of records a single sync will process. Note: This is the number of records extracted from the warehouse not the limit for the number of records loaded to the destination (for example, new/update/deleted). | 30 million records |
| Column count | The maximum number of columns a single sync will process. | 512 columns |
| Column name length | The maximum length of a record column. | 128 characters |
| Record JSON size | The maximum size for a record when converted to JSON (some of this limit is used by Segment). | 512 KiB |
| Column JSON size | The maximum size of any single column value. | 128 KiB |
This page was last modified: 13 Aug 2024
Need support?
Questions? Problems? Need more info? Contact Segment Support for assistance!