Segment-Managed Custom Domain

Custom Domain is a fully-managed service that enables you to configure a first-party subdomain over HTTPS. You can then track event requests through your own domain (for example, cdp.mydomain.com), instead of the default (segment.com). Tracking events through your own domain allows for more secure and complete first-party data collection by reclaiming first-party data lost to browser controls. With a more complete view of your customer behaviors, you can build more robust profiles for greater attribution and ROAS.

Segment’s domain delegation solutions

Segment offers two domain delegation solutions: Custom Proxy and Custom Domain. If you use Custom Domain, you can choose to use either DNS delegation or a Cannonical Name (CNAME). Segment recommends using Custom Domain with DNS delegation, which leads to easy setup, maintenance, and monitoring.

^*If it’s not possible for you to delegate subdomains to Segment, you can use a CNAME instead. Segment encourages users to delegate a DNS subdomain rather than use use CNAME aliasing due to the evolving privacy standards in browsers, but CNAME aliasing remains an option for users not interested in using nameservers.

How DNS subdomain delegation works

DNS subdomain delegation is a process where the control of a specific subdomain is assigned to another DNS server, allowing that server to manage the DNS records for the subdomain. This delegation is useful for distributing the management of DNS records and enables specialized handling of subdomain traffic.

How CNAME records work

When a user tries to access the alias domain, the DNS resolver looks up the CNAME record, finds the canonical name, and resolves it to the IP address of the target. For example, you could alias your subdomain to point to the Segment domain. If a user accesses your site, they are redirected to the Segment domain, but their browser’s address bar still shows the alias domain.

CNAME records provide flexibility and centralized management, making it easier to handle domain redirections and subdomain configurations.

Implementing a Custom Domain using CNAME delegation requires you to add a CNAME and record for two domains that Segment generates on your behalf: one for the Segment CDN and a second for the Tracking API. You must add a CNAME and DNS record for both domains.

Supported sources

Custom Domain supports the following sources:

• Analytics.js
• Clojure
• Go
• Java
• Node.js
• PHP
• Python
• Ruby
• .NET

Getting started

To configure Custom Domain:

1. Select the subdomain you’d like Segment to use for event request tracking (for example, cdp.domain.com).
2. Sign into the Segment app, select your user avatar, and click Contact Support.
3. Create a support request with the following fields:
   • Topic: Select Custom Domain.
   • Subject: Enter a subject line for your support request.
   • Domain Name: Enter the subdomain that Segment should use for event request tracking.
   • Additional Domain Name: If applicable, add an additional subdomain. This field is optional.
   • Source names: Select the sources you would like to use for Custom Domain. For a list of all sources that support Custom Domain, see Supported sources.
   • Is the domain name enabled for Content Policy: Select either Yes or No. You are not required to create a Content Policy prior to requesting Custom Domain.
   • Description: Enter an optional description for your service request. If you are requesting Custom Domain for multiple workspaces, enter any additional workspace slugs and source names into this field.
4. Segment provides you with a list of nameservers you should add to your DNS. Once you receive the nameservers from Segment, update your DNS.
5. After you’ve updated your DNS, Segment verifies that you’ve made all required updates and then provides you with two custom domains, one for the Tracking API and a second for your CDN.
6. Once Custom Domain is enabled for your workspace, the Segment app generates a new JavaScript source code snippet for your Analytics.js sources. Copy and paste this snippet into the header of your website. You can also use the subdomain provided for the Tracking API as the new endpoint for your server library sources.

FAQ

What sources can I use with Custom Domain?

Custom Domain was largely developed to support JavaScript sources. It helps with comprehensive collection of first-party data from your website when accessed over any platform (desktop, mobile, and more). You can use the subdomain for all other non-JavaScript sources as well, for consistency, but it will have no impact on data collection for those sources.

How can I configure non-JavaScript sources to use Custom Domain?

For non-Analytics.js sources, you’ll need to update your implementation to use the subdomain as an endpoint when using the Tracking API. For example:

• Server Sources: When sending data from server-side implementations, use the host configuration parameter to send data to your subdomain instead of the default Segment domain.
• Mobile Sources: When sending data from mobile implementations, use the apiHost configuration parameter to send data to your subdomain instead of the default Segment domain.

Is there a benefit in migrating server-side sources over to client-side with Custom Domain?

Server-side tracking is generally more reliable than client-side tracking. For example, when tracking data client-side, you might lose data when users might block all cookies or use tools that interfere with network requests leaving the browser.

For business-critical events, Segment recommends server-side data tracking. This approach means that your data is less susceptible to disruptions from client-side variables, which can result in more accurate and reliable tracking.

Is this a fully-managed solution? What servers or infrastructure do I need to set up on my side for this proxy?

Yes, Custom Domain is a fully-managed solution. However, you must set up the following infrastructure on your end:

• Delegate a DNS subdomain to Segment
• Add the name servers Segment provides to your DNS

First, decide on your subdomain and then delegate it to Segment. Segment then asks you to add a DNS NS record to your DNS with specific values to complete the DNS delegation. From there on, Segment fully manages the infrastructure for serving Analytics.js and ingesting events data through the subdomain.

Can I change my Segment subdomain after the initial setup?

Segment does not recommended that you change the subdomain after the initial setup. If you change the subdomain, Segment must revoke the older certificates for your subdomain and you are required to redo the entire onboarding process, as several underlying components, like certificates, would need to be recreated and reassociated.

Who is responsible for managing the SSL certificate for the Custom Domain?

Segment hosts and manages SSL Certificate on the Custom Domain. At this time, Segment does not support importing a certificate you may already have, as Segment must request a SSL certificate on your behalf using AWS Certificate Manager (ACM) when initially setting up your Custom Domain.

Segment also uses AWS Certificate Manager (ACM) to manage and renew certificates.

Can you rename window.analytics with Custom Domain?

Yes, Custom Domain allows Segment to rename window.analytics to a unique name to avoid being blocked by some ad blocking software.

Customers who have access to the Custom Domain feature can rename analytics to <workspaceid>/<sourceid>.js by choosing an Alias for Analytics.js within the source settings that are available after the workspace is enabled for Custom Domain.

What happens to the Analytics.js cookies already set on the user’s browser prior to a Custom Domain implementation?

Analytics.js cookies are not lost in the transition to Custom Domain. When users revisit your website, the previous Analytics.js cookies continue to be fetched and added to events, if available.