MoEngage Source

MoEngage is an Intelligent Customer Engagement Platform. MoEngage allows brands to personalize every customer interaction and drive better engagement, retention, loyalty and lifetime value.

Using MoEngage as a source on Segment, you can evolve your team’s engagement and marketing efforts. With MoEngage Streams, you can automatically forward your users’ engagement and activity events to Segment. This will enable you to forward these events to your destinations or warehouses.

Segment allows you to move MoEngage data to your favorite BI or analytics tool in a seamless manner using which you can combine MoEngage data with the event data already flowing into Segment. This will help you get a holistic report of your engagement and marketing efforts.

This is an Event Cloud Source which can export data into your Segment warehouse and federate the exported data into your enabled Segment destinations.

This source is maintained by MoEngage. For any issues with the source, contact their Support team.

Getting Started

1. From your workspace’s Sources catalog page click Add Source.
2. Search for “MoEngage” in the Sources Catalog, select MoEngage, and click Add Source.
3. On the next screen, give the Source a nickname configure any other settings.
   • The nickname is used as a label in the Segment app, and Segment creates a related schema name in your warehouse. The nickname can be anything, but Segment recommends using something that reflects the source itself and distinguishes amongst your environments (like MoEngage_Prod, MoEngage_Staging, or MoEngage_Dev).
4. Click Add Source to save your settings.
5. Copy the Write key from the Segment UI. You will need to input this key on the MoEngage App Marketplace.
6. Once you have the MoEngage Source’s Write Key, go to MoEngage Dashboard > App Marketplace. Search for Segment, and a click “Add Integration”.
7. Give your connection a name, enter your Write Key, and then select a Segment Region.
   • Note: Cross-region data is not allowed, so your events will be dropped by Segment if the region you select on the MoEngage App Marketplace is different from your Segment Workspace Region.
8. Go back to Segment and navigate to your MoEngage source. Click Add Destinations to add any destinations that you want to receive MoEngage data.

Events

The table below lists events that MoEngage sends to Segment. These events appear as tables in your warehouse, and as regular events in other Destinations.

MoEngage Event Properties

The table below list the properties included in the events listed above.

You can refer to MoEngage’s Derived Events & Attributes to determine which attributes you can forward to Segment.

Adding Destinations

Now that your source is set up, you can connect it with destinations.

Log into your downstream tools and check to see that your events appear as expected, and that they contain all of the properties you expect. If your events and properties don’t appear as expected, check the Event Delivery tool and refer to the docs for each destination.

If there are any issues with how the events are arriving to Segment, contact the MoEngage support team.

Send Data to MoEngage

You can take better advantage of MoEngage source when you also connect MoEngage as a destination in Segment. Using MoEngage as a destination, Segment translates your data and routes it to MoEngage in the format MoEngage understands, saving your engineering resources from a data conversion project. Learn more about how to use MoEngage with Segment.