Extole Destination

Brands use Extole to turn customers into advocates. Our enterprise platform and team of experts create beautiful referral and customer engagement programs, so brands can harness the power of sharing to the benefit of their bottom line. Extole enables marketers to engage thousands of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.

This destination is maintained by Extole. For any issues with the destination, contact Extole Support.

Getting Started

1. Go to your Extole Tech Center page and generate an API Key. Copy that key. If you encounter any problems, check this Extole Help Page on access tokens.
2. From the Segment Destinations page, click Add Destination.
3. Search for “Extole Platform” in the Destinations Catalog, and select it.
4. Confirm which Source to connect to Extole.
5. Enter the Extole “API Key” in your Segment Settings UI.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. Identify calls are sent to Extole as an identify event. Segment sends Identify calls to Extole as an identify event. Extole creates a new profile or updates an existing one. The table below lists how the basic traits are mapped:

An example of .identify() call:

analytics.identify('userId123', {
  email: 'john.doe@example.com',
  firstName: 'John',
  lastName: 'Doe',
  age: 25,
  existingCustomer: true
});

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Login Button Clicked')

Track calls are sent to Extole as a track event.

Track Registrations

Track when a user creates a new account. The example below shows a track event with an event name of registration.

analytics.track('registration', {
    email: 'john.doe@example.com',
    first_name: 'John',
    last_name: 'Doe',
    partner_user_id: 'userId123'
})

Extole recommends that you send the partner_user_id with every call. If an event is fired multiple times for the same user, Extole de-duplicates it.

Track Conversions

Track when a user performs a purchase.

analytics.track('conversion', {
    email: 'john.doe@example.com',
    first_name: 'John',
    last_name: 'Doe',
    partner_conversion_id: 'purchaseId123',
    cart_value: '99.99'
})

Extole recommends that you send the partner_conversion_id with every call. If an event is fired multiple times for the same user, Extole de-duplicates it.

Event Names

If you do not use the event names registration and conversion in your implementation, contact Extole Support and Extole can re-map these events to any other event names.

Delete

To make consumer data deletion requests more seamless, Extole handles deletion requests.

Example of expected delete request body:

{
    "userId": "056tf9eqw24"
}

Upon receiving a deletion request, Extole removes all data associated with that user.

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.