TikTok Audiences Destination

The TikTok Audiences destination enables advertisers to send Twilio Engage audiences to TikTok as custom audiences using TikTok’s Audience API.

By using Segment’s TikTok Audiences destination, you can increase traffic and drive conversions with hyper-relevant ads that promote product discovery.

Getting started

Notes

• If you created a TikTok Audiences destination instance before September 25th, 2023, your instance(s) and all subsequent instances are considered legacy instances. To create a new legacy instance, see the Create a TikTok audience (Legacy) documentation. Users who created their first instance after September 25, 2023 are considered to have native instances. To create a new native instance, see Configure the TikTok Audiences destination documentation.
• Both legacy and native instances have the same set of features, but are configured differently. Legacy instances require you to create an audience or action manually, but native instances automatically create audiences and actions.
• If you update the events names from the default Audience Entered/Audience Exited, please make sure to also update it in the “Add to Audience” and “Remove from Audience” mappings.
• The Email ID or Advertising ID of the user must be provided.
• TikTok requires phone number to be formatted in E.164 form, e.g. +1231234567. If your phone number is missing country code, you can prepend +1 in the Action Mapping.
• For more information about how to update from legacy to native, reach out to friends@segment.com.

Prerequisites

Before connecting to the TikTok Audiences destination, you must have a TikTok Ads Manager account.

TikTok Audience Segments

Send Engage audiences to an existing TikTok audience segment or create a new audience. Note the audience_id as this is required to send Engage audiences to TikTok.

Configure the TikTok Audiences destination

1. From the Segment web app, navigate to Engage > Audiences. Choose an existing Engage audience or create a new one. Ensure you are in the Engage space you plan to use with the TikTok Audiences destination.

2. Navigate to Engage > Engage Settings and click Destinations.

3. Search for “TikTok Audiences” and select the destination. Click Configure TikTok Audiences.

4. On the Select Source screen, your Engage space should already be selected as the source. Click Confirm Source.

5. On the Settings tab for the TikTok Audiences destination, name your destination and authenticate with TikTok Audiences using OAuth.

6. Once authenticated, toggle “Enable Destination” on and click Save Changes.

7. Navigate to the Mappings tab, click New Mapping, and select Add to Audience.

8. Navigate to the Mappings tab, click New Mapping, and select Remove from Audience.

9. Navigate back to Engage > Audiences and click on the audience from step 1.

10. Click Add Destinations and select the TikTok Audiences destination you just created. In the settings that appear in the side panel, toggle the Send Track option on and Send Identify option off. Provide the Advertiser ID linked to the TikTok account that will receive the audience data, as well as the ID Type of data you’ll be sending. Click Save Settings.

The setup is complete and the audience will start syncing to TikTok. The audience will appear in your TikTok Ads Manager account under Assets > Audiences. Please note that it can take 24-48 hours for users to appear in TikTok.

Connect the TikTok Audiences (Legacy) destination

1. From the Segment web app, navigate to Engage > Audiences. Ensure you are in the Engage space you plan to use with the TikTok Audiences destination. Either choose an existing Engage audience or create a new one. This is the audience you plan to send to TikTok.

2. Navigate to Engage > Engage Settings and click Destinations. Please ensure you are still in the correct Engage space.

3. Search for “TikTok Audiences” and select the destination. Click Configure TikTok Audiences.

4. On the Select Source screen, your Engage space should already be selected as the source. Click Confirm Source.

5. On the Destination Settings tab, name your destination and authenticate with TikTok Audiences using OAuth.

6. Once authenticated, toggle “Enable Destination” on and click Save Changes.

7. Navigate to the Mappings tab, click New Mapping, and select Add Users.

8. Under Select mappings, select the TikTok “Advertiser ID” of the audience segment you want to add users to. Input the audience_id of that audience segment under “Audience ID.” Note: A separate mapping must be created for each audience segment you plan to send Engage audiences to.

   Note: Once you’ve created the audience using the name of Segment’s audience key, you can get the Audience ID from TikTok’s Assets>Audiences page. You’ll also find the Advertised ID, noted by aadvid, over the TikTok URL.

9. Repeat steps 7 and 8 to also set up a Remove Users mapping.

10. Navigate back to Engage > Audiences and click on the audience from Step 1.

11. Click Add Destinations and select the TikTok Audiences destination you just created. In the settings that appear in the side panel, toggle the Send Track option on and do not change the Audience Entered/Audience Exited event names. Click Save Settings.

The setup is complete and the audience will start syncing to TikTok. The audience will appear in your TikTok Ads Manager account under Assets > Audiences. Please note that it can take 24-48 hours for users to appear in TikTok.

To sync additional audiences from your Engage space, create a separate mapping in the TikTok Audiences destination. Navigate to Connections > Destinations, search and select the TikTok Audiences destination, and follow steps 7-11 above.

Create a TikTok Audience

To create an audience in Segment:

1. Navigate to New Mapping and select Create Audience.
2. On the Add test event panel, click Load Sample Event.
3. Fill in the mappings on the Select mappings panel accordingly.
4. On the Send test event panel, click Test Mapping.
5. You’ve created your audience. Copy the audience_id from the response as you will need it to create additional mappings.

You can use the same mapping to create as many audiences as you’d like. To create another audience, change the audience name and click Test Mapping.

You can create a duplicate audience since TikTok doesn’t restrict users from having multiple audiences with the same name. If you click Test Mapping multiple times, you will create audiences with the same name. However, each audience will have its own unique audience_id.

You do not need to update the status of the mapping to enabled.

For instructions on how to create a TikTok audience segment, see TikTok’s Create/Delete an audience segment docs.

Available Actions

Build your own Mappings. Combine supported triggers with the following TikTok Audiences-supported actions:

• Add Users (Legacy)

• Remove Users (Legacy)

• Create Audience (Legacy)

• Add to Audience

• Remove from Audience

Add Users (Legacy)

Add contacts from an Engage Audience to a TikTok Audience Segment.

Add Users (Legacy) is a Cloud action. The default Trigger is: event = "Audience Entered"

Click to show / hide fields

Remove Users (Legacy)

Remove contacts from an Engage Audience to a TikTok Audience Segment.

Remove Users (Legacy) is a Cloud action. The default Trigger is: event = "Audience Exited"

Click to show / hide fields

Create Audience (Legacy)

Use this action to create a new audience in TikTok Audience Segment. This is required for legacy instances of the TikTok Audience destination to create a partner audience within TikTok for syncing Engage audiences to.

Create Audience (Legacy) is a Cloud action. The default Trigger is: event = "Create Audience"

Click to show / hide fields

Add to Audience

Add records from an Engage Audience to a TikTok Audience Segment.

Add to Audience is a Cloud action. The default Trigger is: event = "Audience Entered"

Click to show / hide fields

Remove from Audience

Remove contacts from an Engage Audience to a TikTok Audience Segment.

Remove from Audience is a Cloud action. The default Trigger is: event = "Audience Exited"

Click to show / hide fields

FAQS

Why is my audience considered too small in TikTok?

TikTok requires a minimum audience size of 1,000 to target Custom Audiences in an ad group.